About Us
Our Story
The brand we always meant to build
Go-To Gifting was founded on a bigger idea than any one brand. Back in 2014, a group of MBA classmates set out to build a whole family of gifting brands — thoughtful, memorable gifts for every kind of person and occasion. The first one out of the gate was The BroBasket: “If women get flowers, what do men get? How about a bucket of beer.” It worked. It worked so well, in fact, that running it consumed everything. The other brands we always dreamed of building stayed on the whiteboard for years.
Now, with James at the helm, we’re finally doing what we set out to do from day one — launching the brands we always wanted to, under Go-To Gifting. The Bounty Basket Co. is the first.
A bigger idea than one brand
Go-To Gifting started with a simple belief: great gifts shouldn’t be for one kind of person. We wanted to build a family of brands, each one nailing a different recipient, occasion, and style. The plan was always more than one basket.
BroBasket came first - and took off
Our first brand, The BroBasket, answered a question everyone seemed to be asking: if women get flowers, what do the guys get? Tens of thousands of happy customers later, the answer was clearly “a BroBasket.” It grew faster than we ever expected.
So busy we couldn’t build the rest
Running a fast-growing business is all-consuming. The other brands we’d dreamed up in that classroom — the ones for everyone BroBasket wasn’t built for — kept getting pushed to “someday.” For years, someday never came.
The question we kept getting
Through all of it, one question landed in our inbox thousands of times: “If men get a BroBasket, what do women get?” We never had a good answer. We knew we owed people one.
The answer is a Bounty Basket
With James now at the helm and Go-To Gifting back to its original mission, we finally built it. The Bounty Basket Co. is the answer — same hand-built quality, same in-house care, now crafted for everyone worth celebrating.
A bigger idea than one brand
Go-To Gifting started with a simple belief: great gifts shouldn’t be for one kind of person. We wanted to build a family of brands, each one nailing a different recipient, occasion, and style. The plan was always more than one basket.
BroBasket came first - and took off
Our first brand, The BroBasket, answered a question everyone seemed to be asking: if women get flowers, what do the guys get? Tens of thousands of happy customers later, the answer was clearly “a BroBasket.” It grew faster than we ever expected.
So busy we couldn’t build the rest
Running a fast-growing business is all-consuming. The other brands we’d dreamed up in that classroom — the ones for everyone BroBasket wasn’t built for — kept getting pushed to “someday.” For years, someday never came.
The question we kept getting
Through all of it, one question landed in our inbox thousands of times: “If men get a BroBasket, what do women get?” We never had a good answer. We knew we owed people one.
The answer is a Bounty Basket
With James now at the helm and Go-To Gifting back to its original mission, we finally built it. The Bounty Basket Co. is the answer — same hand-built quality, same in-house care, now crafted for everyone worth celebrating.
Timeline
Go-To Gifting is founded
A group of MBA classmates set out to build a family of gifting brands. The BroBasket is the first.
BroBasket takes off
The BroBasket grows every year, helping people send gifts that actually land.
Long-distance love
When the country couldn’t be together, BroBasket helps people send “Happy Birthday,” “I love you,” and “Merry Christmas” across the miles.
A change in hands
The business is sold to new owners.
Popularity wanes
New owners change the name and platform and drop popular baskets, and the brand loses some of what made it special.
Back to the founders
Original founder James buys the business back, revives it, and recommits to doing it right.
The original mission, realized
Under Go-To Gifting, James finally launches the brand we always wanted to build: The Bounty Basket Co. — the answer to “what do women get?”
Not sure where to start?
Explore our most-loved baskets — there’s something for everyone you’re celebrating.
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